General information:
www.electricvehiclesusa.com
Current site:
No existing sites. There are general sites about electric cars + specific car manufacturers
http://www.fueleconomy.gov/feg/evtech.shtml
http://www.zapworld.com/
http://evworld.com/index.cfm
http://green.autoblog.com/category/coda-automotive/
http://m.codaautomotive.com/
http://www.aptera.com/
Reason for creating EV USA site is to have a single site that informs, provides resources and awareness to all thing related to EVs.
Audience:
Typical site visitor would be anyone interested in buying an electrical and economical vehicle. They would be online anywhere from one to seven times a week.
age: 20-70 years old
occupation: all
income: 20,000 to 100,000 yr
purchase habit: moderate
The primary “action” the site visitor would take is to become a member or participate in the forum. They may ask make inquiries and ask current EV drivers the benefits and disadvantages of driving an EV. They may search for specific information about a current model or feature by specifying their search within the site. The primary reason why the target audience would choose the EV USA site is because there is no other site like it. It is one convenient site that acts a single source for EVs; allowing consumers to find out about all the current manufacturers. It will also be a site to educate visitors on the developments and future of EVs. Along with the importance of being aware of the current environmental issues such as global warming, pollution, and dependence on oil. Predicted usage of visitors: 1000 daily.
Perception:
Site description: Clean, forward-thinking, futuristic, environmentally conscious. Offline the company would be perceptive the same manner. EV USA site differentiates itself from other competitors because the company’s goal is to seek an alternative source for fueling cars. To have consumers re-consider purchasing a gas-guzzling mode of transportation. I take the time to consider making a change for economical, environmental, and ecological reasons.
Content:
navigations: HOME. CARS. FORUM. CONTACT
sub-navigations: Perks. Principals. Myths Locations. Models. Auto Shows
Register. Active Topics. Innovations.
Technology:
There will be videos and maybe some Flash on the site. Visitors will be able to login into a customized account.
Marketing/Updating:
Most people will find out about the site by advertisements about EVs. It will also be advertised on eco-awareness site such as http://www.emagazine.com/view/
http://www.futurefriendly.com http://www.wiserearth.org/
Marketing plans include advertising in print, media, and web. The site will be updated on a daily basis with current news and related topics. The CARS page will be updated on a monthly to quarterly basis with the current models and trends. The FORUM page will be updated daily with news, related topics, and discussions.

















